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ICICI Prudential Lifestyles Insurance coverage has offered its latest logo crusade, ‘Zimmedari lagey pyaari’ (obligations make lifestyles gorgeous), reinforcing its willpower as a competent spouse to shoppers right through their monetary adventure. This crusade seeks to redefine accountability as an expression of each ‘Affection and Worry’.
What units this crusade aside is its focal point on the usage of thought-provoking visuals and narratives to spotlight the multifaceted nature of accountability. The crusade introduces a brand new point of view on the idea that of accountability, illustrating how people form their lives thru the way in which they arrange their obligations.
Directed via Prashant Madan, the movie captures emotionally poignant moments that evoke a grin from audience as they resonate with relatable slices of lifestyles. Whether or not depicting a brand new mom looking to soothe a crying kid or a father’s continual but unsuccessful makes an attempt to create the very best breakfast, the movie conveys the concept that whilst accountability is a continuing adventure, it in the end ends up in success and pleasure. The crusade strengthens the corporate’s dedication to being a relied on lifestyles insurance coverage spouse for thousands and thousands of Indians, empowering them to meet their obligations.
Talking on the release of the crusade, Anup Bagchi, MD and CEO, ICICI Prudential Lifestyles Insurance coverage, mentioned, “The release of our new logo crusade “Zimmedari lagey pyaari” showcases accountability as an ‘Expression of Affection’ and marks a milestone in reshaping the lifestyles insurance coverage narrative. The underlying considered the crusade is to reposition lifestyles insurance coverage as equipping people to meet their accountability.”
Bagchi added, “Our complete suite of time period insurance coverage, long-term financial savings, and retirement answers coupled with our philosophy of the precise product to the precise buyer performs a pivotal position in enabling our shoppers to offer monetary safety to their households and satisfy their accountability.”
Amit Palta, Leader Distribution Officer, ICICI Prudential Lifestyles Insurance coverage, mentioned, “We consider enjoyable obligations in opposition to family members is a profound dedication, reflecting love and care. This crusade is a testomony to our endured efforts to redefine the price lifestyles insurance coverage supplies people and households. The crusade is the primary logo initiative of the Corporate after a decade. It showcases cases of people taking good care of their family members, which moves an emotional chord with audience. This resonates with our dedication to being a relied on and accountable spouse to our shoppers empowering them to offer their family members with a protected long run. This dedication is mirrored in our trade main declare agreement ratio of 98.6% for 9M-FY2024, with a median turnaround time of simply 1.3 days.”
Devised and written via Leo Burnett, the crusade is ready to air on tv channels in 5 languages – Hindi, Marathi, Tamil, Telugu, and Bengali, encompassing a considerable selection of advert spots over a particular period. The crusade can also be featured on social media platforms together with Instagram, Fb, YouTube, LinkedIn, and X (previously Twitter), with strategic partnerships shaped with outstanding influencers. Moreover, a campaign-specific caller song is within the works to develop its succeed in.
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Revealed: 06 Mar 2024, 10:25 AM IST
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